Introduction
A patient-dentist relationship has seen the new dawn of the day in the digital world. Now just with a tap of a button, a patient can book an appointment and seek out the treatment saving time and money in the process. However, it has become equally challenging for dental practices to reach out to a wider audience base solely because of the competition.
Brick and Mortar businesses are transforming the way they work by establishing websites that are playing a major part in generating revenue for what they have to offer. The same applies to healthcare and especially dental clinics who are cementing their presence in the online world so they can target local patients more effectively.
Let’s look at the three important driving factors that will help dental practice ramp up visibility online, boosting sales and revenue in the long run.
#1 Optimise Your Website
You might have the most successful dental practice in the UK, but it won’t count for much without a user-friendly website. Your website is your practice’s first point of contact and interaction with patients. They will form impressions about your dental practice based on how your online presence reaches the audience.
That is why a dental website design is so important. You want your dental practice’s website to:
- Make it easy for website visitors to navigate to the information they want.
- Communicate and showcase the most relevant information about your dental services in a simple language.
- Present an intuitive, consistent, and user-friendly design
- Provide informative content that helps the audience practice good oral hygiene and tips to maintain overall dental health.
- Introduce your team of dentists, members, office location and interiors.
- Makes online appointments simple and easy.
- Communicate with the website visitors through a blend of images and videos
- Highlight patient reviews and testimonials
- Integrate account management from online bill payment capabilities to prescription renewals.
- Offers 24×7 online chat and support services.
#2 Invest In SEO Strategy
A big part of connecting with website visitors seeking dental care is search engine optimization. Online users are more likely to find a dental clinic and choose their dentists online, ideally in the area where they reside. A lot of dentist clinics are acquiring new patients through local search experiences with the help of local SEO.
For Dental SEO to work like magic, you need to take care of few things such as:
- Use Google PageSpeed Insights to tackle any issues that might be slowing your dental site down.
- Streamline your website’s page structure (service pages, subpages, blog posts, etc.)—a lot of dental websites are cluttered with way too much irrelevant content throwing website visitors off guard.
- Optimise URL, page title, meta description, image alt-tags, and page structure for each page and according to your keyword strategy
- Secure your site with HTTPS.
- Build out longer-form, content-rich pages for each of your core dental services, including images, videos, FAQs, and any other relevant information.
- Link to trusted websites and include internal links to related content on your dental website.
The idea is to build content that speaks to common pain points, questions, and objections that dental patients often have.
A working keyword strategy is a good source of content ideas and keywords that ought to be used throughout your site including locally optimised keywords. The list of strategies you can use to up your search engine optimisation game is long.
#3 Prortisie Dental Reviews & Testimonials
If you’ve read any dental marketing tips, you know how seriously website visitors take online reviews. Among the many signals you send to both prospective patients and search engine algorithms about your dental practice, reviews, ratings, and testimonials from actual patients are hard currency.
Responding to reviews whether positive or negative regularly is easier said than done. Too often, dental clinics ignore the reviews altogether. A consistent flow of positive reviews and testimonials is nothing less than free marketing. More than 75% of consumers trust online reviews and testimonials as much as recommendations from friends and family. As if the evidence is not enough, 40% of patients would go out of their insurance network for a dentist who offers great treatment thanks to the great reviews.
Wrapping Up
Now that you know the main driving factors that will increase your online visibility. It is only inevitable that you will work with a dental marketing expert to devise a strategy that works in your best interest. Traditional dental advertising through newspapers, radio, and tv has gone obsolete.
All you need is to harness the power of digital marketing strategy to reach out to your patients in style and hopefully convince them what you have in store what other dental clinics don’t. A user-friendly website that is effortless to navigate is the first challenge you can undertake to establish your supremacy in what you do best.
All you need is to stay updated with what’s new. A dental website design might go obsolete in a couple of years. So pay close attention to the latest updates and security features and ask your dental web design team to implement the same.