Candles are special. They are a symbol of celebration, hope, and peace. People buy candles for varied reasons. Your custom candle boxes can make them feel that your candles are what they require.
Not many brands have what it takes to sustain through the tough competition. It requires immense work in educating customers about your brand and selling your candles through increased brand popularity. It doesn’t take a genius to know that a good brand image can work towards making your candles an overnight success!
Glazing through the store racks, customers often come across products that they pick out of impulse and curiosity. Your candles can be one of those items if packaged rightly. Boxes, in general, have escalated in importance over the years. As crucial they are in storing your items securely, the boxes are also an equally significant branding gadget. You need alluring boxes to ensure that your candles get the best response from your customer base and boost sales.
Read further to know how these boxes can benefit your brand’s worth:
Available in numerous stock options
An important part of the packaging is to choose the best materials. Candles are a sensitive item and need extreme care in handling and storage for the end consumers to use them in their true spirit. While you can customize the boxes according to your necessities, there are several material stocks that can help you out. These comprise:
- Corrugated paper
- Kraft cardstock
- Rigid paper
- Cardboard stock
Each one of them has a distinct purpose that they cater to. Shipment and long traveling require corrugated stock while rigid and Kraft spell luxury. The cardboard is commonly used for displaying tasks Such varied choices align your candle types with the right material and distribution channels. You do not have to worry too much in terms of the safe deliveries of your candles anymore. These boxes can be carved out in all thicknesses to provide much-needed strength and durability.
Compete with style
Candles can be as exclusive as common. There is a plethora of types that candles are available in retail stores. Customers can get everything from aromatic and colorful to large and small ones. The boxes have the flexibility to be molded in precision to every candle type.
Your boxes are undoubtedly a reflection of what your brand is and what it wants to depict. Designing the boxes with relevant patterns and shades can help to project a reliable and functional image of your brand and candles. This helps in compelling the shoppers to buy your candles as soon as they see them and without noticing the rival brands. You can pick and mix different features to add zest and extra appeal to the boxes. These include:
- Embossing your brand name and logo
- Foil stamping for added effects
- Window cutouts to give a sneak-peak of the candles inside
- Improve the boxes’ life with laminations and coatings
- Enhance your brand image with distinct accessories.
Nurture a healthy relation with clients
Media campaigns and ads inform customers of your brand and what it offers but it is the custom candle boxes that help to add in the little but crucial details. The country of manufacture, the ingredients used, expiry dates, handling info, and much more details can be conveniently printed on the boxes of your candles to engage the audience better.
Other promotional material like the available product line, discounts, and alike can be conveyed constructively through these boxes. These also provide more long-lasting marketing feel as the boxes spread branding to everyone who sees your boxes. A positive and well-known brand image helps to sell the candles in huge numbers and meeting those desired numbers with comfort. The boxes can give an extended lifeline in times of economic downturn as they can be tailored to spread positivity and attach a sense of compulsion to them.
Make it possible to expand your reach
Your brand can have an international fan following as well. All you need to explore is your branding prospects and how to entice varied customer demographics. With consumers having access to global brands, competing with rivals has cultivated a new meaning, you now need to reach our buyers through more than just a website and digital content. The boxes offer the opportunity to be known by a larger customer group. The reason is that when your candles are displayed in enticing boxes, more potential buyers can be converted into loyal customers no matter where they are.
This is imperative to have a longer shelf life for your boxes and enabling them to be delivered in their best form. Customers receiving their orders and purchases inappropriate conditions tend to trust the brand and keep buying from it. You cannot have such a strong influence on the customers’ buying plans with any other marketing tool.
Know that the boxes are cost-effective
What if you are running on a tight budget? Do you need to compromise on the quality of your boxes? Well, no!
These boxes do not cost as much as they benefit your brand’s personality. With the availability of reusable materials and modern printing techniques, your costs can be reduced by a significant percentage. Also, when customers do not return your candles, the cost of replacing them can do down considerably while your brand’s repute can skyrocket easily.
Most marketing antics can be costly to acquire. But these boxes can offer a much affordable branding solution. They do not have to be displayed on expensive advertising platforms and not do they have to be attained on a loop for customers to remember your brand identity. These printed boxes can exude brilliance and can positively talk about your production ethics. Influencing the target audience to buy your candles could never be so convenient!
These boxes blend the right mix of innovation and charm. The many benefits would be encouraging enough for you to make them a prominent part of your branding regime. So, do not feel confused and try these boxes for an elevated brand appeal.