5 Expert Tricks For Business SMS As A Tool
Understanding the Benefits of Business Text Messaging
A helpful business tool that is sometimes underutilized is business text messaging. Business text messaging, also referred to as SMS texting, is the ability for a business to mass text messages to current, and potential, customers from your business phone.
Despite the pandemic, people today are still busy and on the move, making SMS texting the perfect way of keeping your customers attention.
This business tool is an easy way to quickly respond to customer concerns, advertise time-sensitive promotional deals, and update customer orders. Using business text messaging can give a business the ability to reach up to 5,000 people while gaining the attention of more than half of the people contacted.
Before doubting the statement, it is worth knowing that it has been studied and proven how effective SMS texting is for any business. When a company uses SMS texting, more than half of those messages are read, an increase in sales, an increase in in-store visits, and customers are more likely to make on-time payments for their purchases.
4 Important Tips to Follow Before You Hit Send
Before you hit send we recommend following four essential tips to ensure business success. A lot should be considered before sending out a mass text message reaching thousands of potential customers. Take the time to follow these four essential tips, and the business text message sent out will surely bring business success.
1. Review Your Text
Text messages are sent out every day, but what most don’t know is that almost ninety percent of daily texters send out at least one text message a day they wish they hadn’t. Like for the average person, when a business sends out a poorly worded text, there can be unfortunate consequences.
Always review a text for typos, poor wording, and potentially offensive language. Always include factual information. Do not mislead your reader. Include links, images that may aid the context. Every text message sent out should be carefully considered as it can not be undone once the text message is sent.
2. Remain Professional
It is important to remember to keep all business communication professional. Even if you have a good or personal relationship with your customers, for it is unprofessional to use abbreviated text when sending out a business text message. Using proper grammar, spelling words, spelling out words, and writing out your sentences is how every business can remain professional when sending out a business text message.
3. Keep It Short And Simple
When sending out a business text message, less is more. Your clients and the recipients of your texts appreciate brevity. Recipients are more likely to read the entire text message if it is brief. Long and heavily detailed text messages are counterproductive and can work against you.
4. Don’t Bombard Customers with Messages
The ease of usage creates the temptation for a company to send out several business text messages. Longer threads or multiple follow-ups. Potentially bombarding them with text messages, making those same customers consider opting out of business text messages.
The overuse of a business tool can have severe repercussions. Customers can easily op-out. And the word can spread around about your business using a tool to send spam messages.
It can be a good idea to use the automated text messaging feature for business text messaging to solve this problem. This tool gives you the opportunity to schedule how many text messages are sent out weekly. Setting a limit, a business can be sure to not over, or under, communicate with customers.
Give yourself the chance to use this tool. It is very affordable. Easy to understand, schedule and it never sleeps!
