The average daily time spent by users on Instagram and other social media platform is 2.25 hours. In fact, the average user has 8.4 separate accounts. You’re missing out on a potential revenue boost if you’re not communicating with your target audience on social media.
Here are nine suggestions for boosting your Instagram following naturally. These suggestions can help you attract a larger audience and amass more followers.
Then you can start interacting with your followers, which will boost your brand’s visibility and, ultimately, your chances of making a sale. It’s possible that your return on investment may improve.
Create an environment conducive to the expansion and success of your company. Use these nine Instagram marketing strategies to immediately begin expanding your company.
1. Find Out Your Target Audience
If you want to expand your business this year using Instagram, it will assist in identifying your target demographic.
Instagram has a higher usage rate among the 18-24 demographic (75%) than the 25-29 demo (57%). Generation Z members (those between the ages of 16 and 24) have also shown a rise in their Instagram use over the past year by over 55%. Instagram is a terrific platform through which to reach your desired youthful demographic.
Try Facebook or LinkedIn instead if your target audience consists of retirees or corporate types. It’s not enough to just aim for a “younger” demographic. After all, each individual possesses a unique set of desires, requirements, and passions. Thinking about your potential clients is a great first step in creating a successful Instagram marketing plan.
Perhaps you’d rather cater to the local community. In such instances, you can produce more material depending on certain locations. Customers can be identified by their purchasing habits, hobbies, household income, and gender.
Create different “personas” for your target audience to better understand them. Then, tailor your material specifically for each demographic. It’s often difficult to connect with an audience, but personalization may help. You may cater to their individual preferences by doing so.
Customers may get the impression that you don’t care about them if you don’t demonstrate empathy. They may go elsewhere on Instagram for a friendlier connection.
Consider your target audience’s perspective at all times. Then, prove that you are qualified to provide the service or information they need.
2. Make Eye Catchy Profile
Ninety percent of all marketers now utilize some form of social media marketing to increase their internet visibility. A further 75% rely on social media to increase website visits. Examine your Instagram profile to find out how to increase your follower count naturally.
A higher profile ranking and more visits to your website are both outcomes of profile optimization. Your profile won’t be complete until you upload a new photo. Make use of a striking, high-quality photo. Ensure that the photo represents your company in a positive light.
Keep your brand’s rules in mind when you use these Instagram strategies. That means giving your company a distinct voice, tone, and character. Don’t forget about the aesthetics of your brand.
Maintaining a constant brand image is an effective way to build customer loyalty and recognition. Potential customers may find it simpler to identify your material in this way.
Secondly, you should always log in using a professional profile. If you use Instagram for business, you may unlock more options by upgrading to a business profile.
You should also complete your profile by including a link to your website and your contact details. Consumers will be able to locate your business with more ease.
3. Share Eye Popping Content
The backbone of every successful Instagram marketing campaign is eye-catching, original content. A more extensive audience can be attracted with the right kind of content. If you don’t provide exceptional material, customers may seek elsewhere.
This is the year to put in the effort to create excellent work. Prioritize high-quality above quantity.
Otherwise, your brand risks coming off as uninspiring and cheap because of the quality of the material you provide.
Try including a few various formats within your material. You are no longer restricted to static pictures. Try your hand at Instagram’s Story, IGTV, or Reel features instead.
Including a variety of content types might increase your chances of connecting with a large audience. If you raise your participation, you’ll see your organic growth rate rise.
When you first begin producing content, it’s important to step back and assess the results. If you want to expand your internet presence, which postings are doing it? Make use of the information at hand to improve future advertising strategies.
4. Collaborate With Others
Think about doing an internal search for key opinion leaders. Social media influencers have already built up a sizable fan base. To expand your brand’s visibility this year, you may piggyback on their established network’s infrastructure.
Influencer marketing is a great way to increase awareness and trust in your business. After all, people tend to follow the recommendations of those they admire and trust. An endorsement from a well-known person might sway customers to give your company a try.
Ninety percent of marketers claim they use influencer marketing and find it successful. For more than 40% of businesses, influencer marketing is the most profitable form of advertising.
If you’re having trouble partnering with an influencer, local companies may be a good alternative. The two of you can join forces and promote each other to their respective audiences.
For a day, you may “borrow” someone else’s Instagram account and then “pay it forward” the following week.
5. Make Engaging Contests
Promoting a contest on Instagram is a fantastic method to gain new followers and increase interaction with your profile.
Find something that would be appealing to your target market. The more impressive the reward, the more interest will be generated in your competition. Then, consider using a variety of approaches to get folks to join up.
If you want to give folks an idea of how many sign-ups they can get for doing certain things, you could say something like:
I appreciate the post.
They’ll include your update in their Story.
Add a buddy by tagging them.
Include a note about the guidelines either in the caption or on the website.
Do your best to stick to the rules of the competition. A fresh contest might be held every month. To keep people engaged, offer a wide range of awards.
The more people they can get to see your business, thanks to their tagging, the better.
Make the most of the social media profiles you already have. To increase exposure and participation, you should begin cross-promoting across channels. Promote your Instagram contest on your Facebook page and vice versa. Create additional interest in your TikTok challenge by sharing it on Instagram.
Cross-promotion is one of the first steps toward organic business growth. Therefore it’s important to keep an eye out for opportunities to do this. People will learn more about your company as it grows organically and gains greater exposure. Potential customers might start inquiring about your services or products by visiting your website.
7. Get More Engagement
Find creative methods to get your Instagram followers involved. If you want to add additional interaction to your stories, you can buy automatic Instagram story views that will engage the audience to share your content to their friends and followers. In this way, you will get the chance to reach your profile to a wider audience. Additionally, you might try adding questions to your captions. If people are going through the trouble of commenting on your blog, you should reciprocate.
Seek ways to initiate dialogue with your audience
Keep taking the initiative. Check out the content that others are uploading to the web. Reply to their comments (particularly if they mention your brand or items).
The field of social media marketing is ever-evolving. Customers may regard you as unimportant if they see that you haven’t kept up with the times. Your company’s image might become stale and uninspiring. It’s possible that, rather than gaining customers, you’ll start losing interest. Instead, keep up with what’s happening on Instagram. Try out some of the new options, too.
8. Get Analytics
Once you’ve got your Instagram account off the ground and your following established, it’s time to start analyzing your post data.
Examine which of your posts resulted in the greatest increase in both followers and interaction first. Then, check the date and time you posted that message. In the future, you may choose when and what days are ideal for posting.
Try posting at a different time that same day to see if it improves your metrics. Make sure your material is visible when your target audience is online. If not, your content risks being buried under a mountain of other feeds.