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Innovation, Growth, and Customer Segmentation in Indian Plywood Market

In the past 2 decades, the trade-in wood and the products made from wood has increased by leaps and bounds due to a large number of reasons such as diversification in the channels of marketing, and liberalization policies of the government regarding international trade.

Due to rapid urbanization, growing incomes, people’s desire to live a king-size life, and western influences have made people rethink they have been living so far. As a result, top plywood manufacturer in India have not only tripled their production capacity but also introduced innovation in their production methodology.

The Innovation Factor in the Plywood Markets 

There was a time when plywood produced even by the top plywood manufacturers in India could not gain acceptance as it has done today. People used to be very apprehensive about plywood and it was not the first choice for making any type of furniture. But as time went by, plywood witnessed several changes with manufacturers going innovative in their approach.

Today, plywood comes in a wide range of variants including commercial, waterproof, marine plywood, and boiling water proof plywood. You name the requirement, and you have a specific variant of high-quality plywood at hand to serve that specific purpose. Today, a large number of new products have entered the market which you might not have heard before. A few names include fireproof plywood, all weatherproof plywood, industrial-grade plywood, elastic plywood, and fire-retardant plywood.

Visible Phenomenal Growth 

A recent report released by the IMARC Group’s “Indian Plywood Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024,” has indicated that the plywood industry in India has registered an unprecedented growth from the year 2011 to 2018. Based on the end-use, the plywood market in India can be segmented as residential and commercial. The residential segment is the largest consumer of plywood in the country with more than 50% of the total production carried out by the top plywood manufacturers in India.

Customer’s segmentation in the plywood market

Several customer groups try to find different attributes in different plywood products. Some never react to cost and go for the variant they think they need to serve their purpose better, some look only for affordability, and some comprise those who expect quality, durability, and reliability from the plywood products. And the amazing thing is that the top plywood manufacturers in India have developed the capacity to meet all their demands by offering a diversified product range.

India’s leaders in plywood manufacturing 

Even though various top plywood manufacturer in India offer different variants of plywood but none of them comes closer to Duro Ply Industries Limited in terms of producing excellence in plywood. The company offers each variant of its plywood product with a 100% lifetime guarantee while conducting the business to earn a customer for a lifetime. With a rich history that dates back to more than 60 years, Duro Ply Industries Limited has today earned a formidable reputation by providing its customers with plywood that is unmatched in terms of quality, durability, and reliability.

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