Starting an online business in India could be the most popular way to expand or start-up any business in India. How to start clothing business in India could be a better opportunity for people to acquire a livelihood due to its growing trend.
Different people, different rituals, different communities, and different festivals, all this concludes that in a country like India with a vast variety of clothing styles, the online clothing business can be a very good opportunity.
Steps to start clothing business in India
1. Research the Industry
Before starting an online business, you should be aware of all the resources mandatory and should also have a proper guideline and a business plan for starting a business.
The online business saves a lot of money, time, and effort of people. It avoids visiting the stores physically to buy commodities. Also, provides doorstep delivery of goods.
Before starting an online clothing business, one should have proper planning of how to start a clothing business in India.
Planning involves framing your idea in such a way so that it could be easy for the customer to understand.
We need to research:
- What do people want?
- What they are looking for?
- Which styles and colours are in the demand at that time?
- Where these products can be found easily at a fair price?
Therefore, work on a proper framework for everything.
It is important to have long-term goals while running an online clothing business.
2. Decide the Niche
When we talk about clothing stores, the most important decision is to find which market our products should cover.
We can design an entire range for men as well as women and which covers clothing attires or all the seasons and occasions.
Covering every type of attire could be a very good step in the online clothing business because the customer doesn’t need to visit different websites for shopping.
Firstly, one should get in touch in the market and know about the latest trends in the field of clothing.
Also, one should get to know the environment in which they are planning to work. After that, the seller has to decide the way by which they want to sell the products.
The seller can start by buying the existing popular designs or providing the facility to customize the designs as per the customer’s preferences.
It’s important to find out what customers need and how to scale up the production.
3. Find the Supplier
We should then think about finding manufacturers who can produce the clothing accessories in the given time and resources. There are different websites by which we can find manufacturers which provide good quality clothing accessories on time.
4. Register your Business
After that, we should give a name to our store and register it under the right business structure.
You can register your business considering the factors like the number of partners, directors, capital contribution, the scale of business and the benefits you desire.
You can register as any of the following after consulting an expert:
- Private Limited Company Registration
- Sole Proprietorship
- Partnership
- Limited Liability Partnership
- One Person Company
5. Gather your money for investing
It is unquestionably costly to open a clothing store. You must spend money to make money in the fashion industry. You’ll likely need to take out a small business bank loan to help support your company.
Many small company owners borrow money from friends and relatives to start their apparel stores. Take a look at your options and see what works best for you.
It’s critical not to underestimate the quantity of money you’ll require to get started.
You’ll have to acquire merchandise, pay rent, buy marketing materials, set up the store with fixtures and lighting, and cover other costs.
Inventorying for the first time will set you back at least 5 – 10 lakhs. Again, it is dependent on the size of your company.
6. Choose your Location carefully
It’s best to go where the crowds are. Find a location where you have a better possibility of making a profit. The higher the foot traffic, the better; if it is out of your price range, settle for a location with a large number of visitors each day; look for neighbourhoods that lack businesses similar to yours. It is always preferable to settle in a region with the fewer competition.
7. Promoting and Marketing
Now we should have a brief look at the ways by which we can promote online clothing business:-
- The easiest and most affordable way is to create a website and make it user-friendly. A website should include all the products, their description, and its cost. The website should also include the seller’s details. The website should be designed in such a way that it should attract consumers who are surfing on it.
- Creating a website could be the best option for the advertisement of the store because the seller had to pay minimal charges for website creation and also it provides details of all the products within a single link.
- Consumers have a wide variety of choices when they are shopping from websites.
- Online shopping for clothes is time-saving has fewer prices than the market and it also provides facilities for returning and replacing the products.
- One could create a promotional video that includes introducing his/her new business and the choices it offers to the customer.
- Promoting social media is a great way to get our business name out in the market. We can create a profile on different social media accounts and can interact with customers by that also.
- Social media can also be used as a platform where customers can provide feedback about their shopping.
- The next most important step is pricing the items. The price should not be much high, pricing should be done keeping in mind the customer needs and a fair profit for the seller.
- When we create accounts on social media we can build a relationship with social media influencers which will help us in promoting our products as they have a large fan following.
Key Takeaways
Now, here are the point to keep in mind for how to start clothing business in India we should focus on the following parameters:-
- Gathering information and ideas about how to start a business and how much resources are needed for it.
- We have to find out specific collections and styles which are trendy at that time and are much in demand.
- Now the source from where the seller buys the goods is to be found. It can be done by contacting different manufacturers.
- After deciding what to sell and where to buy the products, the seller has to think about the brand name for selling his products.
- The most important step is to find the platform on which the seller wants to promote. It could be a website and application or only based on promotions on the internet through blogs.
- The goal should be high and have low-budget strategies.
Online clothing stores provide customers with vast choices and help buyers to purchase clothes after a good research.
Conclusion
People can purchase the items from anywhere. Online presence helps you to have more customers. In an online clothing store, we can reach customers worldwide. Online shopping is a convenient way to purchase goods and additionally it allows us to set up the business at a lower cost than that of an offline business. There is no opening and closing time restriction in online shopping.
The online business provides a fast delivery service that could be a very influencing factor in starting up a business. In the business world, there is so much competition and we have to do something different which could attract customers to shop with us.
With the above discussion, we conclude that starting an online clothing business in India could be a good choice.
