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13 Effective Real Estate Marketing Ideas

Real estate is a huge market and with this ‘competition’ alarm buzzes loud every day. Remember competition doesn’t mean beating someone off their business strategies, instead it’s about creating your own unique business strategies, offerings, and USPs that can stand you apart from others.

A very basic marketing tip to start with- If you’re not active, engaging, and networking online as offline, then you’re missing out. 93% of people visit websites when searching for homes. Not only this, 37%, Millenials are the biggest home buyers on the market and you know where you can find you or they can find you right? Probably when they are surfing about homes and real-estate dealers.

Being online is where you should start from and to help you further, we have 13 easy and effective real estate marketing ideas to win the real estate marketing game.

1. Ask for Referrals

75% of an agent’s business comes from referrals and word of mouth. So, how can you include yourself in that 75%? Focus on driving referrals with both current and past clients both. There are many ways to do this, like:

  • Offering referral gifts
  • Requesting referrals on your website
  • Giving thoughtful client gifts

Test a variety of ideas to see which one gets the most referrals. Optimize whichever one works best to keep referrals flowing in.

2. Set Yourself Up For Social

No discussions are needed here.  Social media is a necessity for marketing your business to receive next-level engagements, period. So, make sure you have social media accounts on all the big popular networks like Facebook, Twitter, Instagram, Pinterest, etc.

Use social media to interact with users, share good press, and promote your properties via good-quality pictures and detailed descriptions. You can add your contact details and website links here.

Usually, home shoppers are eager to share their top housing pictures with friends and family to help them with choosing one. So make it easy for them to email and share various properties online by adding social sharing buttons.

3. Create a Web Portal

Real Estate

‘Virtuality is a new reality.’ And to meet the virtual needs, investing in web portal development is the most convenient and effective way. It gives your business a push of recognition and flow of engagements. You just need to:

  • List down your requirements
  • Plan your budget
  • Contact a web portal developer
  • Launch

You can use the web portal’s versatile functions and features to:

  • Serve great customer experience by user-friendly logins and profile access
  • Showcase the properties with a detailed description
  • Categorize properties area wise or budget-wise
  • Set up chatbot or contact details for direct contact
  • Schedule meetings

4. Capture Locality

Capture Locality

You are not just selling a house; you are selling a whole town or area instead. Successful real estate relies heavily on great photography. Showcase the best that particular area has to offer, with high-quality, beautiful photos of local town landmarks, familiar sites and nearby visit places and facilities.

For capturing properties from every angle in the best way possible and enhancing the beauty of locality, you can:

  • Hire a professional photographer, preferably with experience photographing homes and architecture
  • Or if you have needful equipment and are confident in your abilities, have your own hand at it.

5. Create a Virtual Tour

Your clients’ time is precious, and to save most of it, they want to understand as much as possible about a property before visiting it in person. Virtual tours are a great way to give a comprehensive and accurate preview of the property. Prepare a video including all the pictures and videos of the particular property with detailed information about the same. You can even use the facilities of video calls if some clients insist so.

6. Animated Video Trend

Consider outsourcing a quality animated video for your real estate businesses. Short, cute, informative, high-quality cartoon videos can help in establishing your brand. You can feature local landmarks or sites too in your animated video to make it unique and targeted.

7. Make Your Site Mobile-Friendly

Make Your Site Mobile-Friendly

3.80 billion people have smartphones and there are 4.88 billion active internet users globally. Imagine how many engagements you are missing on!

To be in the market, being available on mobile phones is very necessary. Make sure that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.

8. Formulate a Newsletter

Email marketing is one of the best traditional strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Send your email subscribers with:

  • Notices about upcoming open houses
  • New houses on the market
  • News about seminars you’re offering in the area, etc.

If you work in different geographical areas, you can segment your newsletter subscribers based on their location, ensuring that they only get relevant emails and updates according to their location.

Why only subscribers? mail your leads too- especially the ones who aren’t ready yet or are still on the fence about working with you. These emails give you a chance to show them your knowledge of the region or real estate in general. These emails also keep you at top of their mind, so when they are planning for property buying, your brand will strike immediately, and voila! You got your client.

9. Ask for Testimonials From Former Clients

Testimonials

Testimonials work as green trust signals. Showing that real buyers endorse your services means the world to potential clients. When a homebuyer has a great experience with you, reach out to them and request them for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website, sharing them on social networks and even mentioning some of them in your blogs.

10. Make Your Site Easy to Navigate

Make Your Site Easy to Navigate

Navigation is a vital part of creating any real-estate website. No one wants to waste their time finding your property’s location via inaccurate navigation. Take time to brush up on navigation experience, design skills, and information architecture. This will save your buyers time and you from losing one.

11. Include Local-Oriented Copy

Make sure you are including some local-oriented keywords in your copy. This is to ensure that your content is found by buyers Googling online for homes in that particular area.

12. Be Active and Visible

Writing blogs, attending seminars, launching content editions are some of the few activities you can involve in to keep yourself in the market. Build contacts in offline mode by giving your business cards detailed with contact information. Stay active and visible in the market by walking into events and gatherings related to your niche.

13. Keep In Touch

Your relationship with a client doesn’t end right after they close.  You want them to remember your name too so that they can narrate their experiences and their folks to pitch you in any need of real-estate-related work. You can even send a local care package to clients after they close like: local movie or theater tickets, restaurant gift cards, a list of nearby famous places to visit, etc.

Stay in touch even years later with past buyers to build in that good relationship. Send anniversary mails, holiday cards, etc. to stay fresh in their minds. Remember every customer has the power to get another potential customer for you. So, keep in touch with them.

Find out which marketing strategies leverage your company to desired results and keep polishing those strategies on a daily basis. Just make sure you have your business pillars strong on both online and offline mediums.

Read More Article on : https://www.dorjblog.com/

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