The route to success in nearly everything obliges the use of the correct tools. Every well-executed SEO campaign desires to begin with the very best tools – ones that allow valuable discovery information through keyword research, link building techniques, competitive analysis, and in-depth reporting.
Search engine algorithms are frequently changing, creating an ever-shifting environment for SEOs as they attempt to improve organic rankings and site authority. So the better the tools, the more effective the results.
We have all been there, researching for countless hours, trying to compare the dozens of SEO tools, and feeling even more lost than at the beginning of our research.
Therefore, we wanted to step up and help other marketing agencies & in-house marketers. After our quest, we have consolidated the top 3 SEO tools that will help you conquer your digital marketing strategy and elevate your SEO performance.
SEMRush is an all-inclusive suite that will help optimize your marketing workflow. It covers SEO, advertising, social media, content, competitive research, and reporting. According to SEMRush’s website, “SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019, and SEMY Awards 2019. It is also the best digital tool, according to Interactive Marketing Awards 2019.”
Some of their 6,000,000 users are eBay, Philips, HP, Quora, and many others. Quite an impressive list. It is fair to say that SEMRush is one of the most popular and purchased tools in the industry.
The tool shows keyword/keyword phrase monthly volume; KD (how difficult it would be to rank for); CPC (average cost per click for PPC use); Com. (competitive density); Results (how many websites rank for it); Trend (the keywords trends over the past 12 months); and SERP (snapshot of the keyword results page).
SEMrush can also help you discover technical issues through its audit feature, monitor your website’s rankings, and provide an insight into what competitors are doing. SEMrush has many new awesome features to check out as well, like their topic suggestion tool, writing assistant (which I used to write this article), and keyword magic feature. When clients ask you to generate a backlink audit, SEMRush is your best option. With this tool, you can generate a comprehensive backlink report from your client’s competitors and let you compare your client’s backlinks to up to 5 domains. Moreover, it can help you discover backlink opportunities and clean your client’s link profile.
Screaming Frog is first and foremost a crawler. Once you’ve installed it, you’ll use it to visit pages on your website. Just enter the URL of your website and the tool will start there and crawl every page it finds. If you’ve configured your site properly, it should hit all the pages. How does it crawl? The same way that Google crawls your site: it follows links. It will find links on your menu, header, footer, and within your content. Then, it will follow those links. If you’ve got a website with thousands of pages, you might need to increase the amount of memory that the spider uses. Fortunately, Screaming Frog lets you do that very easily. Alternatively, you can switch to database mode. That way, the tool will store your crawl data on disk instead of in memory. You don’t have to crawl your entire site with Screaming Frog, though. You can specify a subdomain or folder to crawl. For example, if you want the tool to crawl only pages under blog.mydomain.com or mydomain.com/blog, you can configure it to do that. It’s flexible. You can also give Screaming Frog a list of URLs to crawl. That’s useful for site migrations. Keep in mind, Screaming Frog will obey your robots.txt file. If certain pages are disallowed, don’t expect the tool to crawl them. Finally, You can save your crawls so you can refer back to them later. Screaming Frog allows you to save files mid-crawl and then resume the crawl later on when you open the file again. The Crawl Path Report shows you the shortest path Screaming Frog took to get to a specific URL. That’s useful if you’re finding that some of your content is buried deep on your site. It’s usually a good idea to bring quality content as close to the top as possible.
There’s a very good reason why many SEO professionals view Screaming Frog as an indispensable tool: it helps them quickly find website problems. Although there are other similar tools on the market, Screaming Frog is one of the “pioneers” in its space. That’s how it gained such widespread popularity. It’s also maintained by a group that handles SEO consulting as part of their core business. So you know they’ll make sure it keeps up with all the changes in the industry. The final answer is yes, you should add the Screaming Frog to your toolset. It’s indispensable for on-site SEO.
According to MOZ Pro’s website, Moz Pro is considered “the proven, all-in-one SEO toolset” that will provide you with SEO solutions for every need that will help you achieve success. A shortened list of Moz Pro’s features is site audits, rank tracking audits, site crawls, backlink analysis, keyword research, and more. Upon signing up to MOZ Pro, every plan includes full access to MozBar(SEO toolbar for Chrome), track keywords on multiple search engines, SEO insights, one-on-one walkthrough, and 24-hour online support.
When assigned to fix your client’s common technical SEO issues give MOZ Pro a chance. When using MOZ Pro to create a site crawl and audit, it will help you find those technical SEO issues and also show you how to fix them. For example, MOZ Pro will monitor broken redirects and missing title tags. Lastly, it will also assist you by prioritizing the issues to make sure you tackle those who need your immediate assistance. Moz provides four different products: Moz Pro, which is for boosting online visibility; Moz Local, which is for increasing online visibility for local searches and citation consistency; Moz Content, which is meant to increase content strategy; and, finally, Followerwonk, which is a way to optimize your social media presence. Almost anyone can use Moz – it’s meant for beginners and experts at SEO.
This was our list of Top 3 paid SEO tools which are gold. They give you insights that would otherwise take ages to generate. That is, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools and making adjustments. Try them out. Do it. Discover what you need to improve to rank higher. And follow the tool’s suggestions to skyrocket your growth. Your success falls on you. Take that next step.