1 -What is evergreen content?
Evergreen content is content that doesn’t go out of date. For example, if you write a blog post on how to choose the right luggage for a trip, that content is evergreen because it’s relevant year after year.
he most important thing when it comes to content is to create something that’s valuable and to promote it
2. The benefits of evergreen content
The most critical aspect of content is being able to distinguish it from other content. Your readers need to be able to tell when your piece is a blog post, email newsletter, or a YouTube video, or a real-life case study. Illustration:
High-quality graphics are generally the selling point for any piece of content. Remember that a great picture makes a great story. Don’t afford to shoot low on quality when producing your content.
Real people are interested in what you have to say, whether that’s an expertise, a unique angle, or something new. They’ll get caught up in excerpts of your piece and then get stuck on how to take action. With attention spans decreasing and media consumption increasing, your work has to look enticing enough so your readers don’t have to work too hard.
Never underestimate the power of social media. The more you can do this before your content is created, the more valuable it will be to your audience. Publishing things on Facebook, Twitter, Instagram, and LinkedIn can be a great way to build valuable authority.
Always make sure your content has a clear purpose and structure! Your readers can enjoy your content if you answer the question: How do we solve this problem?
To make sure your content has this answer, always follow these three steps:
Now that we’ve covered some of the most critical elements of writing great content, set your goal and get to work. It’s time to network, give away something, or write something new.
I encourage you to press all “Create” and share that great piece of content you created with the world.
A great way to start is by joining the communities below.
3. How to create evergreen content
Evergreen content is content that will stand the test of time and remain relevant for years to come. It will continue to be valuable to your audience long after you’ve published it.
There are three things to keep in mind when creating evergreen content:
Content that has already been published will always have better SEO because it’s already surpassed a search engine’s current page rank. To further boost SEO, consider including the date of the blog post in the URL, with the text Evergreen.
Evergreen content can be found on a range of topics, such as writing tips, productivity tips, marketing tips, and more. For example, the tag #writingtips on Google will show you articles about writing tips. Are you new to writing tips? The hashtag #writingguides is a great place to discover evergreen content.
To rank for this valid topic according to search engines, add the keywords to the URL for the article. Adding keywords highlights the topic in the search results and allows Google to rank it in front of the more relevant keyword.
Look for old content to convert visitors back to readers.
Google loves fresh content
Google loves fresh content because it increases its algorithms’ trust in your website. Plus, fresh content provides more value for Google to index on search engines and gives Google a reason to show the page to your audience.
A good example is The Writer’s Table: how writers inspire readers with insightful and practical advice on writing and finding peace.
The article describes how to create a joyful writing environment by discussing writing tips with fellow writers. Plus, a helpful tip to prevent writer’s block.
Whenever you can, include the date in the URL along with the text Evergreen. According to Google’s website, adding the date before the ‘#’ symbol in the URL will increase its quality score. In other words, it will boost the position a website gets on Google compared to fresh pages following the #.
4. Tips for writing evergreen content
Writing evergreen content is not as easy as it sounds. It takes a lot of time and effort to come up with things that are always relevant. The good news is that there are some guidelines you can follow to come up with content that is relevant for years to come.
The content strategy that I follow to come up with new writing ideas is somewhere between the strategy of a god and that of a serial killer. Of course you won’t find the blood of fictional serial killers on dry erase boards driving traffic to your email newsletter, but that’s not really the point. I’m not a writer so don’t shortchange me of the writing tips I’m about to share with you.
Once I take a new content idea and I start thinking about next steps I always ask myself:
Am I the only one who finds this? Will other people say this? What if other people will think this? Will people read it?
If you have a new writing idea, the number one question you should be asking yourself is, “Am I the only person that will say this?”
Remember that hypothesis. You’ll need it while heading into the future of content creation. One of my favorite exercises for asking this question is to think about one of your tattoos. Now go ahead; scan your body with your fingertips. Would anyone notice if you took this exact same approach to all of your content ideas?
Psychologists define narrative arc as “the widely accepted pattern of fictional structures that shows how a person changes over the course of their story.” The arc shows how a character undergoes a series of significant changes before reaching the more typical end arc, at which point they typically return to their starting point. Generally, the arc of a story is connected to the idea of the Cave of Dreams, a linear space that corresponds to the beginning and end of a story.
Conclusion: With the right strategy, you can provide blog posts that keep bringing in high traffic over time, even months after they are first written.
You’re probably feeling a little overwhelmed right now. Don’t worry, though, because I’m about to give you a template that will make all of this a lot easier.Template by Taco Bell During years of quarantine I stopped eating Taco Bell. The fresh, crispy, cheesy tacos made my heart skip a beat every single time. But I won’t lie, I’m not the most ardent Taco Bell fan. But now the pandemic has officially forced me to get back in. My boyfriend and I picked up a few tasty items, and after fighting a little over the ownership rights, we were able to get our hands on three new and tasty menu items.
But as is always the case, I had to take my favorites for granted. So much so, that I had to make a plan to make them even more so.
Some unfamiliar items need little preamble. You know them, you’ve probably eaten them countless times before (if you’re even a regular). Simply add those items to your shopping list, and before you’re even bringing your entire meal home pass the items over to Taco Bell twice to make sure you really have the right items.
Since I was ready to dig into my new favorites, I knew I could just add a new item to my shopping list, put it into my Taco Bell order, and be done with it. But what do you do if you don’t want a new item but you know someone who absolutely needs that new item? You ask.