Once you plan for brand promotion, you need to look after several things. It includes the person who will promote the brand, budget, and the biggest concern of every company is whether the idea will bring the desired results or not.
Here in this blog, we are going to deal with such things and bring the best solution out for you. If you have the budget of millions and billions of dollars then the work is quite easy for you. In case, you don’t have that much high amount of budget, then the things will go a bit differently.
Also, if you spend that much amount over endorsing the product, are you sure that it will be a fruitful deal? If this the question arising in your mind then let me clear this out for you.
How do celebrities help advertising?
After several researches and also from my own experience, I found that the celebrities are helping in advertising in a great way. They have been used as a great marketing medium since a very long time. Even the marketers don’t think twice before spending a huge sum of money over them. There are quite several reasons for this.
- Trustworthy:- The first reason that makes people attached to the advertisements by celebrities is that they trust them. People tend to watch celebs everywhere and celebs are quite transparent and vocal about their life and personal matters. So, people get attached to celebrities after knowing them and connect with them. All these generate a trust bond with them and so peoples trust the brand endorsed by them.
- Credibility:- Getting trust over the product helps the brand or business in generating a good credit score. Due to this, the celebrities help the brands achieve credibility.
- Standing out:- Having celebrity Brand promotion of a brand is a great way of standing out of this highly competitive market. The audience will recognise the brand in a different way. Also, the consumers recognise the brand by the name of celebrity. Hence it shapes the brand name and make it unique among the entire market.
The above mentioned reasons are valid to justify the role of celebrities in advertising. One of the biggest reason that I understood from my own personal experience is that the people tend to listen the ones whom they find familiar with. We look after these celebrities everywhere in TV, news, radio, magazines, social media, etc., and so in our mind, we think that we know a lot about them. This creates a sense of familiarity with them. Due to this, we trust the celebrity branding.
Now, if you are a brand or any startup and might wondering the ways to contact a celebrity. Here is how to do so.
How do you get a celebrity to promote your brand?
If there comes a question in your mind about “How can I contact celebrities directly?” then let me clear this very clearly. It is a big NO. You can’t. There is no such medium to reach the celebrities directly. It is because the celebrities stay busy with their daily schedule and they rarely get some time for them. Also, they have different managers to handle different things.
For example, they have social media managers to manage their social media handles like Twitter, facebook, Instagram, etc. Even their daily schedule and meetings are managed by different managers. So, it is totally impossible to contact them directly.
Don’t get disappointed by this. Everything have a solution. In this case also, there is a solution and Cheers that the solution is easy.
There are many websites that are linking common people with the VIPs. Some of the common names are Cameo, Kapwing ,Celefi, and many more. They have direct linkups with the managers of the celebrities. They also have celebrity partnerships. It is helping in making the things get done in an easy way.
In Celefi, one can find strategists who can plan the things accordingly. They will take the idea and bring out the best celebrity within the budget and the niche related to the company. Even if you are a startup, they can help you providing the best deal. You can be sure in getting fruitful results. It is very helpful in reaching Indian celebrities. In case you need international celebrities, you can visit Cameo which is best in showing the desired results. The feedback is also great for this.
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