why digital marketing is important
As a business owner or marketing manager, you’ve probably wondered if digital marketing company is worth your time and resources. After all, what good is it doing for your bottom line? In this article I’ll show you the top five reasons why you should be investing time and money in your digital marketing activities.
1. To get your business found online
To get your business found online, you need to optimise your website and content for search engines. This means that you need to include your keyword in your title tag and meta description, along with a few other areas of your website like your tag, your alt text, your image file names, and your anchor text. Before setting out with the steps, it’s important to go back and forth with Google, as they often change their algorithms, and it could take time for your SEO efforts to kick in.
So really, if you’re going to invest the time and effort into optimising your website, you should first try and find Google’s priorities. One trend that we are seeing in the search engine results pages (SERPs), is the presence of unique, structured meta descriptions. These describe more of the quality and attributes of the web page, and include things like, what the page is about, what the page is doing, why it’s important, how to use it, how to cite the page, and other useful information. Another trend that we’re seeing is that webpages with structured meta descriptions are often more relevant to the search.
Google has also introduced two other important things
Google has also introduced two other important things that help with SEO: an increasing use of alt text which describes additional information that is displayed along side your main heading, and a falling occurrence of keyword stuffing, or repetitive content on your site. This is where too many keywords are used to describe a page, instead of sharing things or providing as much valuable information as desired about your site. However, with these two things, it does beg the question: what to put in your meta description? Google recommends including in your alt text things like information about your company, news articles about your industry, blogs you write, anything that is not already there.
2. To help you better understand what your customers want
The best way to understand who your customers are and what they want is to ask them directly. There are a number of ways to do this. You can conduct a survey, you can send out a questionnaire, you can set up focus groups, or you can simply invite them to participate in an online discussion. Being customer friendly doesn’t mean you are forced to buy from someone.
Some customers might simply not have a need for what you provide
Some customers might simply not have a need for what you provide — in which case there’s something you can offer them that they might enjoy more. If your idea sounds great — make sure to listen first, ask questions second, then try to determine if it would appeal to the customer. This is one of my favorite questions to ask a customer to determine if the option you’re offering them is the right fit. A little research can go a long way to discovering certain customer characteristics that might not be obvious. Let’s answer this question by examining an example. If I were to develop a line of synthetic leather boots with a focus on comfort for runners, I would investigate both runners and casual feet in terms of how they like to be shoe-worn. We know how committed folks are to create the perfect pair of running shoes.
Our job is to somehow create footwear that fits not only their own needs but a customer’s too. This is often referred to as a “fit for a person” solution.
The fit they speak of will vary significantly from the person who wears the shoes to us. “The best customer experience is a customer with a need and a person who’s willing to listen.” — Monya Robinson, GoDaddy Surveys are often used to determine what kinds of customers are interested in your product or service.
They are excellent ways to get insight into customers’ needs. However, without asking actual customers, these surveys are often inaccurate and uninformative. We can though use focus groups to get better at answering customer questions.
3. To help you find new customers and allow them to find your products and services
e is a platform where you can promote your products and services to your customers and potential customers. You can let your visitors know about the benefits of your product or service and why they should choose to buy from you. Similarly, you can also promote your products or services to new customers through your website. Up until a few years ago, when I started using Smartphone-Based Personal Assistants, I used the Google Voice app thing and was pretty limited in my marketing options.
Now when I need information or need to get in touch with someone it’s usually through my email address I’m listed as the contact, which came up in my Google account on my desktop. Also, I have all my few social media profiles linked to my website so that when I post something it automatically gets pushed to my website, in addition to some of my YouTube videos and other social media content I share on Facebook. SEO & Social Media Best Practices Remember that it’s expected for your website to at least have an 404 error page, a contact form, and maybe even a contact form for external e-mails.
optimize the information
You can also optimize the information that you put on your 404 page to attract more search engines for information about your website and products and services. Don’t just leave your home page’s contact information up because it’s the easiest and fastest way to contact you. Put some effort into your 404 page and try to have a new, unique contact form for each e-mail address.
Users are experiencing a lot of “duplicate content” and only 10% of the search engines allow you to display more than one e-mail address in a keyword query. I also listed some of the SEO/Social Media Best Practices on my main landing page using Open Site Explorer. I encourage you to access that page and learn how to optimize your own site.
4. To create an impact with minimal resources
Zoom vs FaceTime (and don’t let it be your only communication option) Chances are that many of us have chosen SMS or iMessages over our Facial Phone at least once or thrice in the past. Personally, I’ve been doing it about once a month now for the past few months and let me tell you; IT IS FUNNY It takes about five minutes out of your day, and it’s an experience you won’t soon forget.
Especially when you find out how good with technology your cat is. When I started this experiment, I had very mixed feelings about it. Why? Because I have a problem with those kids. You see, I was using the FaceTime camera when I was holding my cat (he has great find skills).
The usage was simply as a rear-facing camera to record the screen and the unit’s views. Now, there’s nothing wrong with the device if used this way (it’s extremely lightweight and pixel-precise), but there is an elephant in the room; BETTER CALL JARVIS Without getting into the discussion of social justice, I just need to point out that Apple is already responsible for one-third of the iPhones in the market.
For most of you, the FaceTime camera is like some big toy you got from mom or your grandpa; it’s nice, but not you. Whenever you’re away from your computer, your friends (and good contacts) become more available. And who doesn’t have instant access to their favorite celebs these days? I think this view is not too far from the truth, but how do you solve a problem like that? Here in the states, we have Public Safety Authorities who often use Facial Recognition as a tool to identify and nab bad guys.
5. To reduce costs through the right digital marketing strategies
The benefits of digital marketing are many. However, it can be costly. To reduce costs, consider partnering with a reliable marketing agency since they will be able to handle every aspect of your digital marketing campaigns. This article will help you identify the benefits of digital marketing and then describe how digital marketing can benefit your business and what you can do to start developing a digital marketing strategy that is effective and efficient. Imagine this: you receive an automated pre-screening email, which you have to reply to ASAP. In this email, you will encounter two questions that will be analysed by the sales team:
(1) Did you submit the necessary information during the registration process? if yes, (2) How many participants will the campaign have?
If you are unable to answer these questions within 24 hours, you’re automatically blocked and no further communication will be received. Such an email is a powerful tool to assess your digital marketing campaign. This will allow the sales team to get a clear picture of the campaign’s end-result and make a decision whether an account should be opened or closed.
The customer’s experience will be meticulous when it comes to their online purchase journey. Digital marketing can positively impact the purchasing experience to allow customers to make much more informed decisions about their purchase. “Aim to put the perfect offer in front of your customers, so they will either buy it or look elsewhere or, if they already have, why not connect with them, learn more about their needs, and develop products and services that exceed their expectations.
source : https://tasagency.net