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10 Pinterest Marketing Statistics Every Marketer Should Know

As social media continues to evolve, Pinterest has emerged as a unique platform for businesses looking to reach new audiences and increase engagement. Even though Pinterest doesn’t have a huge user base like other social media giants, they are seen as a great platform for marketing purposes. Many marketers and businesses choose Pinterest as a place to promote their products and services. Pinterest is a perfect place for businesses and marketers looking to expand their reach and connect with more people. In this article, we will discuss 10 Pinterest Statistics that every marketer should be aware of.

What are Pinterest Statistics?

Pinterest statistics refer to the data and insights that businesses can gather from the platform’s analytics dashboard. This data includes metrics such as

  • Saves
  • Clicks
  • Engagement and more

These can be used to track the success of marketing campaigns, identify top-performing content, and better understand the platform’s audience. Marketers should pay attention to Pinterest statistics because it can help them make data-driven decisions, optimise their strategy, and achieve their marketing goals on the platform.

Why are Pinterest Statistics important for marketers?

Pinterest is a unique social media platform that allows users to discover, save and share images and videos related to their interests. With over 400 million monthly active users, Pinterest presents a significant opportunity for businesses to connect with their audience and promote their products or services. Here are five reasons why Pinterest statistics are important for marketers.

Provides insights into audience behaviour

Pinterest statistics provide valuable insights into audience behaviour, preferences, and interests. By analysing metrics such as saves, clicks, and engagement, businesses can better understand their audience and tailor their content to meet their needs.

Helps to measure campaign success

Tracking Pinterest statistics allows businesses to measure the success of their marketing campaigns and adjust their strategies accordingly. Metrics such as impressions, clicks, and saves can be used to identify which content is resonating with their audience and which campaigns are driving the most conversions.

Enables businesses to identify top-performing content

Pinterest statistics can help businesses identify their top-performing content. By analysing metrics such as saves, clicks, and engagement, businesses can determine which types of content are resonating with their audience and use this information to inform their content strategy.

Facilitates collaboration with influencers

Pinterest is an ideal platform for influencer marketing. By analysing Pinterest statistics, businesses can identify influencers whose audience aligns with their target demographic and track the success of these collaborations.

Helps to track progress towards goals

Tracking Pinterest statistics allows businesses to monitor their progress towards their marketing goals. By setting specific goals, such as increasing engagement or driving traffic to their website, businesses can use Pinterest statistics to track their progress and make adjustments to their strategy as needed.

Pinterest statistics are an essential tool for businesses looking to succeed on the platform. By understanding their audience’s behaviour, measuring the success of their marketing campaigns, identifying top-performing content, facilitating collaboration with influencers, and tracking progress towards goals, businesses can use Pinterest statistics to optimise their strategy and drive engagement and growth.

Pinterest Statistics to know for marketers

Pins with a call-to-action have a 6% higher engagement rate

Adding a call-to-action (CTA) to your Pinterest pins can have a significant impact on your engagement rate. According to recent data, pins with a CTA have a 6% higher engagement rate than those without. This is because a CTA encourages users to take action, whether it’s clicking through to your website or saving your pin for later. To make the most of this statistic, be sure to include a clear and compelling CTA on all of your pins.

Long pins generate more engagement

While Pinterest recommends a 2:3 aspect ratio for pins, recent data shows that longer pins actually generate more engagement. Pins with an aspect ratio of 1:2.1 (or 600 pixels wide by 1260 pixels tall) have been found to have the highest engagement rate. This is because longer pins take up more real estate on the user’s screen, making them more eye-catching and memorable. When creating pins, consider experimenting with longer aspect ratios to see if it leads to increased engagement.

Pinterest is a top driver of social commerce

Social commerce involves promoting and selling products via social media platforms. Recent data shows that Pinterest is among the top platforms for social commerce, second only to Facebook. In fact, 83% of Pinterest users have made a purchase based on the content they saw from brands on the platform. If you’re not already leveraging Pinterest to promote your products, you’re overlooking a valuable opportunity to increase sales and engage with your audience.

Compared to other social media platforms, users on Pinterest have a higher likelihood of converting

Pinterest is a unique platform that focuses on discovery and inspiration. Users come to Pinterest to search for ideas and inspiration, which means they are already in a shopping mindset. Pinterest users tend to make more purchases compared to users on other social media platforms, with recent data revealing that the average order value from Pinterest users is $50, exceeding that of Facebook and Instagram. This makes Pinterest a valuable platform for businesses looking to drive sales and increase their bottom line.

Pins with faces generate more engagement

Recent data shows that pins featuring human faces generate more engagement than those without. Pins with faces have been found to have a 23% higher engagement rate, which suggests that users are more likely to connect with content that features other people. When creating pins, consider including images of people to make your content more relatable and engaging.

Pinterest is a popular platform for Gen Z users

While many marketers focus on targeting millennials, it’s important not to overlook the younger generation: Gen Z. Recent data shows that Pinterest is a popular platform for Gen Z users, with 80% of users under the age of 35. Additionally, 60% of Gen Z users report discovering new products on Pinterest, making it a valuable platform for businesses looking to reach this demographic.

Video pins have a higher engagement rate than static pins

As video continues to dominate social media, it’s no surprise that video pins on Pinterest have a higher engagement rate than static pins. According to recent data, video pins have a 20% higher engagement rate than static pins. This is because video content is more engaging and memorable than static images. If you’re not already using video on Pinterest, consider experimenting with video pins to increase your engagement and connect with your audience in a more dynamic way.

Mobile is the dominant device for Pinterest users

Like many social media platforms, Pinterest is primarily accessed via mobile devices. In fact, recent data shows that 85% of all Pinterest searches are conducted on mobile devices. It’s crucial for businesses to make their content mobile-friendly, which involves using images that are easily viewed on mobile devices and making sure their website is optimised for mobile. By doing so, businesses can provide a seamless user experience and connect with their audience on the devices they use most.

Pinterest users are interested in sustainability and ethical practices

In recent years, sustainability and ethical practices have become important considerations for many consumers. This trend is reflected on Pinterest, where users are actively searching for content related to sustainability and ethical practices. According to recent data, searches for “sustainable living” on Pinterest have increased by 93% year over year. This provides an opportunity for businesses to connect with their audience by highlighting their commitment to sustainability and ethical practices.

Pinterest is a valuable platform for driving brand awareness

While some social media platforms are better suited for driving sales, Pinterest is a valuable platform for building brand awareness. Recent data shows that 77% of Pinterest users have discovered a new brand or product on the platform. This means that businesses can use Pinterest to introduce their brand to new audiences and build brand awareness. Additionally, Pinterest’s long shelf life means that content can continue to be discovered and shared long after it’s been posted, providing ongoing opportunities for exposure and engagement.

Conclusion

These Pinterest marketing statistics highlight the unique opportunities that Pinterest offers for businesses looking to expand their reach and connect with their target audience. These Pinterest marketing statistics provide valuable insights for businesses looking to expand their reach and connect with their target audience in 2023.

FAQs

What types of metrics are included in Pinterest statistics?

Pinterest statistics include metrics such as saves, clicks, engagement, impressions, and more. These metrics provide valuable insights into audience behaviour, campaign success, and content performance.

Can Pinterest statistics be used to identify trends and consumer preferences?

Yes, Pinterest statistics can be used to identify trends and consumer preferences. By analysing metrics such as search volume, businesses can gain insights into what their audience is searching for and use this information to inform their content strategy and product development.

How frequently should businesses track Pinterest statistics?

Businesses should track Pinterest statistics on a regular basis, such as weekly or monthly, in order to monitor the success of their marketing efforts and make informed decisions about their strategy. However, the frequency of tracking may depend on the goals of the business and the scope of their Pinterest marketing initiatives.

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