How Has Mi Become Such a Popular TV Brand in India?
The year 2020 clearly belonged to Xiaomi. Along with leading the Indian smartphone market, it also grabbed 27 per cent market share of the Indian smart TV market during the first quarter of the year 2020. Xiaomi was followed by LG at 14 per cent and Samsung at 10 per cent.
Let us try to examine the reasons behind this tremendous performance by Xiaomi in the Indian TV marketplace.
Early advantage
The market of smart TV in India is comparatively less mature than the markets in Europe and North America. The users were inexperienced and Xiaomi took advantage of this to tap into the Indian market. Although companies like Samsung and LG were already manufacturing smart TVs, the users that Xiaomi targeted were mainly people looking for high-tech yet cheap TVs. This early move benefited Xiaomi in getting 7 per cent of the share in the smart TV market globally.
Brand recognition
While the demand for the smartphone users in India was on the rise, Mi, among other Chinese companies, made its way into the Indian market with their feature-rich yet affordable smartphones. Mi phones easily sold out within minutes or even seconds of flash sales going live, received great reviews, and Xiaomi became the leading smartphone manufacturer in no time. It built its brand recognition, and used it to set foot in the TV market. The brand used its technical and technological expertise to develop stellar products, reaching the upper echelons of the LED TV industry in no time.
Good quality TVs
Mi has consistently been producing quality television sets. Initially, the first version of PatchWall UI was limiting users in terms of the streaming platforms the TV supported. With the PatchWall 2.0, they had new content partners in Netflix & Amazon Prime Video. Even if we look into their cheaper models, the quality and features packed are remarkable for their price. The Mi 32-inch HD TV (4A Horizon Edition) is only worth Rs. 15,999, but offers a tremendous screen resolution of 1366 x 768 pixels. Most of the Mi smart TVs also come with quad-core processors that can up-scale low resolution images by a significant margin, and thus create a more vivid picture quality. All the smart TVs also have powerful speakers that could easily provide the users with an immersive theatre-like experience.
Affordability
The average Mi TV price has always been lower than its contemporaries; that was Mi’s claim to fame. Although QLEDs were considered much more expensive than normal LEDs, Xiaomi managed to bridge that gap to a huge extent. Case in point, the Mi QLED 4K 55-inch (L55M6) TV. Where competitors like Samsung and LG are selling their QLEDs at no less than a whopping Rs. 80,000, the 55-inch Mi QLED costs only Rs. 54,999.
The QLED TV from Mi can also be considered the best TV in the market right now. That’s how well Mi has managed to give people value for money products, and thus managed to reign so successfully over the Indian TV market.
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