How Much Does Social Media Marketing Cost
Want To Know The Updated Social Media Marketing Cost Today?
A lot of times when we are here LYFE Marketing, we receive emails from our site visitors regarding the price for our Social Media offerings.
Two weeks ago, we received an message via Carlos…
The email read:
“I want to know what packages you have for social media management and what services they include”
We were curious.
Then, we began the arranging of an appointment.
It turned out Carlos (like many others) didn’t know what the cost buy twitter followers uk average for advertising on social networks was…
He was trying to understand the reason why the price for services varied between $299 and 15,000 dollars per month. This is a wide range.
For people like Carlos who would like to know what the social media marketing costs are We made the decision to write this blog for you.
So, here’s the thing:
If you’re looking to hire the right firm to run your business, there are four general services that you should be aware of.
4 General Services Of A Social Media Marketing Company
1. Content Creation
First step of any business is to create content and be active on the top websites for social networking. This is a service that every social media company can provide.
2. Follower Growth
In order for your message noticed it is necessary to have followers or fans of social platforms. It is essential to verify whether this is included in your package.
3. Social Advertising
To really harness the potential that social media has, it is essential to advertise. This lets you spend money to be able to connect with millions of users who utilize social media each day.
It is here that you’ll discover the disparity in price of services in the majority of instances.
4. Strategy & Employees
The sheer amount of employees the social media firm has on its company can greatly impact the cost.
It could make the distinction between $1,500/month and $15,000/month for management of social media.
The majority of corporate agencies include:
- strategists,
- graphic designers,
- Content writers,
- website developers,
- search specialists,
- Account managers
…and plus, they work in concert to design an efficient social media marketing plan and meet the needs of the customer.
That’s all there is!
As most of you are aware that these social media make-up marketing solutions are primarily for SMBs (small or mid-sized companies).
However, if you’d prefer to know more about these services, there’s no problem.
We made a video that guides you through the entire range.
Additionally, if you’d like to know the cost of marketing on social media cost you with LYFE Marketing, then visit our pricing for social media management page.
After you have a better understanding of how social media marketing tools function, let’s get into the heart in this article.
How Much Does Social Media Marketing Cost?
When you are considering outsourcing your social media services There are many alternatives available to you.
You can work as an intern as a freelancer, employee small marketing business or even a marketing agency for corporate clients.
Each partner has their own price average and set of pros and cons.
This is why it’s important to remember that no business is the same and can be different with only minor variations.
We will look at each of our partners individually.
Let’s begin with the traditional…
1. Interns
The issue in hiring an intern for social media is that they do not have previous experience in business.
It’s true that interns know how tweet and update Facebook posts.
However, many trainees lack the skills to plan marketing and produce positive results for businesses.
Remember that those who accept jobs as social media interns are those who are trying to master the art of learning.
Therefore, instead of focusing your time with other crucial business activities…
…you’ll probably be taking interns’ questions, and revising or rechecking the work of interns.
Internships can take lots of time and time is money.
Pros of Hiring an Intern:
- Cost-free or extremely low
Cons of Hiring an Intern:
- There is no experience and there is no application of social media to expand your company.
- Continuous supervision – Taking much of the time reviewing work and answer any basic questions.
- Temporary positions – Once they have gained the experience they want leaving, they look for jobs that pay well.
2. Social Media Freelancers
A freelancer is usually called consultant.
Most freelancers pay an hourly rate to provide services on a project-based basis.
Social media freelancers with threeor more years of experience in average, can be charged $45/hour.
Alexis Grant also shares some amazing insights on this topic in her blog, What is the best price to charge for social media? Work as a freelancer or Consultant.
Let’s now take a look at the math.
If you are looking for tangible results via social networks, you’ll have to be on the ball and posting regularly.
If you assume that your freelancer works just one hour per day your expense might range from…
$45/hour per week 5 days per week x four weeks a month = $900/mo divided by 12 months is $10,800 per year for freelancers.
Pros of Working With a Freelancer:
- Flexibility – Freelancers generally can change from project to projects with ease.
- Lower cost – Employers do need to cover taxes or pay for benefits.
Cons of Working With a Freelancer:
- No commitment – Freelancers offer their work to most expensive bidder.
- Relying on one person for everything If they are unwell or very busy and your social media account is put on hold.
- Insufficient oversight – There’s almost no transparency as to the way in which work is being carried out.
Another point to remember about freelancers is that their experience is crucial. Hiring an inexperienced social media manager could be similar to taking on an intern.
3. Full-Time Employee (In-house)
The greatest advantage of employing employees is the fact that you are in control of the quality of your employee’s work, his time and work.
You can create an organization or a position for your social marketing department in the field of media.
But, taking on an extra job is not always an easy job.
It is necessary to create the training process, daily routine and supervision for employees.
It may take a while before you’re ready engage in social media.
Additionally, you’ll be obligated for a long time to the new hire, therefore you must be conscious of the risk of failing.
Let’s now, take a look at the math.
At the lower end, you’ll be able to earn $35k per year in pay. It’s roughly $3500 per month, if you add tax and benefits.
$3,500 per month divided by 12 months equals $42,000 for the year of an employee who is full-time.
Pros of Hiring an In-house Employee:
- You are committed to the success of your business
- Complete oversight of what’s happening every day basis
- Experience is built, hired and then retained
- Flexibility to change the focus of work
Cons of Hiring an In-house Employee:
- High pay – The median wage for a social media director is $35k to 50k annually.
- Additional expenses – Employers generally pays taxes on employment as well as benefits (health insurance and the 401k plan).
- Dependence on one person If someone is sick or quits the company Your social media accounts are in limbo.
- Long-term commitment : You must create a process for training and reporting requirements for the job.
4. Small Marketing Company
A small-sized marketing firm is one that usually caters to business owners with small budgets.
The majority of these companies attempt to provide the highest worth to the customer for the lowest cost.
This is a combination of employing a freelancer as well as an employee with a full-time job.
So, Freelancer + Full-Time Employee = Small Marketing Company.
You can get all the benefits of two worlds.
Since the majority of small companies wish to expand their client base You will see that they are committed to helping grow your company and expand.
Perhaps the most significant benefit is the fact that it doesn’t rely on a single person, as opposed to full-time workers and freelancers.
Additionally, they offer various packages that will meet your budget for social media and requirements.
Let’s now, take a look at the math.
The expense for a reliable small-sized marketing firm will be between $400 and $1,500 per month.
If you choose the cheapest option you can expect to pay $4,800 for the year.
$400/mo . x 12-months = 4,800 for the year
With the most affordable package, you’ll pay an average of $18,000 annually.
$1500/mo. x 12 month equals $18,000 annually
Pros of Hiring a Small Marketing Company:
- Many pricing options are available. There are a variety of pricing options to best suit your needs.
- Cost-effective – Low-mid cost and packages can be more affordable than hiring freelancers.
- Flexibility – Move from packaging to package in a snap.
- Do not rely on one person . There are several social media management staff.
- Affirmed to your company’s mission A great company is focused on its results.
- There is a mistake – you will be able to contact and speak the social media supervisor.
- Experience – The company has been in contact with several other SMBs.
-
There are no benefits or taxes for employment You could write it off to tax purposes.
Cons of Hiring a Small Marketing Company:
- It’s not 100% but it’s a start. You’ll never be able to keep track of what’s happening in a daily basis.
- Long-term contracts – Many businesses will require a 6–12 month contract.
Be careful There are many small, inexperienced and unreliable firms on the internet.
This is why it’s crucial to inquire if your company employs in-house social media specialists.
You don’t want to be working with a company that simply outsources its work out to independent contractors.
So, you’ll be aware of what you can be expecting from your service provider.
5. Corporate Marketing Agency
These agencies usually work with other corporations, such as Fortune 1000 or Inc 5000 companies.
They are known for their full-service, and they offer a broad array of marketing options to their customers.
Therefore, they naturally have many employees working together in client-related campaigns.
This is great for businesses with complex business needs, particularly an extremely complex business.
This is because each employee has the ability to plan and implement their part of the client’s online marketing campaign.
However, the majority of corporations’ marketing agencies are renowned as slow and inflexible.
Let’s now take a look at the math.
If you want to hire a reputable business that is a marketing agency for corporations for $15,000 per month.
$15,000/month x 12 months = $180,000 for the year of an enterprise-level marketing firm.
For the majority of SMBs it is unlikely that you will get a return of positive on this kind of investment in social media.
In the event that your social media posts go viral.
Pros of Hiring a Corporate Marketing Agency:
- Multiple employees One person who manages the social media accounts of your company.
- It is not dependent on just one person. There are several social media managers are on staff.
- The commitment you make to your business over the long buy 500 twitter followers uk term The majority of agencies follow the long-term perspective.
- Full-service marketing – All of your marketing requirements are addressed by the same company.
- Experience – The company has typically been involved with several other companies.
-
There are no benefits or taxes for employment You could write it off to reduce tax burdens.
Cons of Hiring a Corporate Marketing Agency:
- Inflexible – Since there are many people in a group it can take time to change campaigns.
- It’s not 100%, but it’s a start. It’s still impossible to see what’s happening every day.
-
Long-term contracts – Many businesses will require a one to two year contract.