It was 2000 when Google introduced AdWords. It is now known as Google Ads. This platform is based on the pay-per-click (PPC) model that enables advertisers to pay for service listings, product offerings, and video apps among others. When talking about Google Ads, one usually thinks of the four ads that are located on top of the search result page. However, it is much more than just that. When they are executed perfectly, it can certainly change the fate of a business. There is no surprise why millions of businesses and advertisers use this platform to promote their offerings. So, you must be wondering by now how exactly can Google Ads help your business flourish. Well, here is your answer!
#1. Huge Reach
One of the biggest reasons why Google Ads has become so popular among marketers is because the platform has a massive reach. It was reported that 90% of the search market is dominated by Google. It runs more than 3.5 billion searches in a single day. Though it is true that the majority of the service won’t be related to the products that you offer. However, there are many that will. According to Google itself, 4 in every 5 consumers use the search engine to obtain information regarding a product or a service. Considering this stat, Google’s reach can easily help you find more customers. At the same time, it will help you increase brand awareness.
I remember how my friend was searching for different internet providers on Google. Doing so, he came across an ad by Spectrum. Impressed by what the company promised to deliver, he selected from Spectrum TV Gold. By this scenario alone you can see the potential of Google Ads.
#2. Targeting Those Who are interested
Another reason why Google Ads is worth trying is that the platform only targets those who have shown a degree of desire for your product or service. Don’t relate it with traditional advertising methods such as television, or radio. It is a spray all marketing approach. This means that your ads are targeted to even those who are not interested in your offering. However, Google Ads focuses on the audience that has shown an interest. This can be determined by highlighting those users who have searched for something that is related to your product or have visited your website.
#3. Flexibility of Budget
Yes, that’s true! Google gives you complete flexibility of budget when it comes to running your ads. This means that you can even invest as low as $1. It truly depends on your specific needs and requirements. Also, this PPC platform offers greater flexibility to the users with what they want to achieve with the budget invested. Users can even continually change the budget once the campaign is live.
You will also be happy to know that Google’s bidding factors give you more flexibility with the budget. For instance, if your strategy focuses solely on clicks then you would have to pay just for that. This means that brand awareness building impressions will be free! If you perform the right optimization, you will be able to make the most use of the Google Ads budget regardless of how small or big you invest.
#4. Easy Reporting
Considering the information Google offers about an Ad campaign, one might think that reporting would be really difficult. Well, it’s the opposite! After you log in to your Google Ads account and select a campaign, you will be redirected to the dashboard. Here, you will see different metrics such as clicks, impressions, keywords selected, average CPC and cost, devices, demographics, time, and location.
Google even provides you with different recommendation acting upon which can help you increase the effectiveness of your campaign. In addition, the Google reporting system is as close to live as possible. This means that whatever is going on, you will instantly get to know about it… Just like your local live news on Spectrum cable.
Google Ads is the best way to grow your business and the points stated above prove that. Besides these points, there are many other reasons why this PPC platform is the best when it comes to exposing your business to new customers. So, if you own a startup or plant to launch your business then this is the perfect way to tap into the market and gain customers while building brand awareness.