What Is Digital PR and Why You Need It

The future of digital marketing has been a hot topic for quite some time and one that it seems everyone has their opinion on. While certain aspects of digital marketing have been deemed dead by the marketing world, other tactics have been praised as being integral tools in a marketer’s arsenal. One such tactic is digital PR or public relations: using social media to raise awareness of your brand, rather than traditional or digital advertisements. Public relations is a prime part of any business’s marketing plan because it provides businesses with the opportunity to explore new markets, raise brand awareness and improve brand reputation.

However, many companies are unaware of the intricacies involved in public relations, which means they misuse this valuable tool. 

Our San Antonio SEO experts better understand digital PR. They include this strategy in their services to market your business effectively, improving your company’s reputation across the web.

What Is Digital PR? 

Digital PR is essentially your company’s online reputation. It can be achieved through various tactics, including but not limited to search engine optimization (SEO), influencer marketing, and digital PR outreach.

Through these methods, you’re able to create content that attracts the attention of journalists, bloggers, and influential online brands, who will then spread the word about your company.

In essence, digital PR outreach is a way of marketing your company online through influencers to create brand awareness and improve your company’s online reputation.

What sets Digital PR apart from traditional PR? 

Traditional PR is considered as an offline tactic, whereas digital PR is considered an online tactic. So let’s take a look at what sets Digital PR apart from traditional PR.

More visibility

One of the biggest differences between PR and Digital PR is that traditional PR typically focuses on getting your company’s name out there, which usually comes through publishing press releases and other media sources.

At San Antonio, SEO company experts use Digital PR to take their SEO strategy to a whole new level: you don’t just promote your business once but throughout the year to keep it at the forefront of your audience’s minds.

More targeted marketing 

With Digital PR, you’re able to take your marketing efforts one step further and focus on a more niche audience than with traditional PR.

For example, if you were to spend $500 for a newspaper ad, you would likely only reach those who read the specific newspaper, and so for these individuals, your ad would be wasted. With digital PR, however, you have the ability to target certain types of people so that they’ll get a better understanding of what your brand has to offer and why it may benefit them.

Targeting audiences allows you to ensure you’re reaching the right type of customer and, in turn, increases the chances of them acting upon your message.

Control over your content

What’s great about digital PR is that you have full control over the type of content being created. And how it will be used, unlike traditional PR, where you may not have as much influence over how your company is perceived.

Traditional companies rely on the media to get their story out. That means they have very little control over how their message is being shared. 

For example, if your company were to be featured in a magazine, you may not know how it will be written or when the article will appear. However, with digital PR outreach, you would have more influence over what type of content is created and can therefore plan accordingly.

6 Reasons your business needs digital PR

In today’s world, PR is becoming increasingly important for companies to succeed. In San Antonio, SEO services included this strategy as by using digital PR; you’re able to spread your message to an audience that may not have known about you before.

1. Get more clicks

Your website’s goal is to get visitors clicking on your products and visiting your various pages. Your overall goal is to get them to buy your product and come back for more.

The issue is, if you aren’t using Digital PR, you’re essentially missing out on a huge chunk of potential customers. With Digital PR, you can get your content in front of more people who are likely to click through to your site and potentially buy your products.

2. Increase sales conversions

If you’re investing in digitalized PR, you’ll get more people visiting your site. And more likely to buy your products or services. 

It will help you learn about your customer’s thoughts and opinions on your business, what they like or dislike about you, and which products are the most popular. This means you’ll get a higher volume of sales conversions, meaning an increase in revenue.

3. Increase brand visibility

Once people start clicking on your content, not only will they learn more about what you have to offer, but this will also show up in their search results. This is great for brand visibility. As it will help your company be seen more by potential customers who may not have known you were around before.

4. Improve search rankings

Aside from increased brand visibility, having Digital PR can help improve your organic rankings on Google and other search engines. This means with online advertising; it’ll be easier for people to find you when they’re looking for a particular type of company. This leads to more customers and even more revenue. 

5. Gain more insight about your audience

With Digital PR, you’re able to better understand your target audience. You’ll be able to create a product or service that they’ll enjoy even more in the future. You can get feedback from your consumers, which can be very valuable.

6. Get more traffic to your site

You will also get more traffic with Digital PR to your website. From the various content created via press releases and online articles. It means more potential customers will see what you have to offer and hopefully connect with you in some way, even if they aren’t ready to purchase just yet.

Conclusion

Digital PR is a great way for companies to get their content in front of an audience they may not have had before. They’ll have more control over their overall brand visibility and what type of content is being generate.

It will allow companies to learn more about their consumers, increase traffic to their site, and eventually improve revenue. So now you know why Digitalized PR is so important for businesses; it’s time to put it into practice.

Our San Antonio SEO professionals help you incorporate digital PR tactics into your overall marketing strategy. You will generate more results in the long run and get your business on the right track.