Internet marketing, also identified as website marketing, online marketing, advertising, and e-marketing or digital marketing, is referred to as the marketing of products or services using the internet. iMarketing is used as an abbreviated form for Internet Marketing.
Internet marketing is considered to be broad in scope because it not just represents marketing on the Internet, but also involves marketing is done over e-mail and wireless media. Computerized customer data or electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing is broadly divided into the following types:
- Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual promotion, and paid inclusion, or by using free search engine optimization techniques.
Search engine optimization (SEO): the method of improving the rankings of a website or a web page in search engines via the “natural” or un-paid (“organic” and “algorithmic”) search results.
- Social media marketing: the process of getting traffic and attention through social media marketing websites such as Facebook, Twitter, or LinkedIn.
- Email marketing: involves directly marketing a profitable message to a grouping of people using an electronic message.
- Referral marketing: a process of promoting a product or service to newer customers through referrals, usually text of mouth.
- Inbound marketing: involves creating and freely sharing informative articles as a means of transforming prospects into customers and customers into repeat buyers.
- Internet marketing is associated with several business models:
E-commerce: a model whereby goods and services are traded directly to consumers (B2C), businesses (B2B), and from customers to consumer (C2C) using computers connected to a network.
- Local Internet marketing: a strategy through which a little industry uses the Internet to find or to nurture relationships that can be used for real-world advantages. Local Internet marketing uses tools such as social media site marketing, local directory listing, and targeted online sales promotions.
In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers’ emails reach the user personally. Appeal to specific interests
- Niche marketing: Niche and hyper-niche internet marketing put further emphasis on creating destinations for internet users and consumers on detailed topics and products. Niche marketers differ from conventional Internet marketers as they have a more special topic knowledge. For example, while in conventional Internet marketing a website would be created or promoted on a high-level topic similar to kitchen appliances, niche marketing would focus on more specific subjects such as 4-slice toasters.
Advantages and then limitations of Internet marketing
This form of marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a little fraction of conventional advertising budgets. The nature of the medium allows customers to analyze or purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that could bring results quickly.
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