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Product Packaging: Beginners Guide

Whether it’s retail or e-commerce buying experience, product packaging has a critical role in influencing customers’ buying decisions.

According to the research, 52 percent of online shoppers are probable to return to a business when they receive their purchase in premium-quality packaging. And 74 percent of them are likely to snap and share pictures of the product and its packaging through social media.

This shows that adequate packaging can do a lot more for your business than just safely shipping your goods to the customers’ abodes.

However, bringing new product packaging ideas to life isn’t as easy as it may sound. There are incalculable factors you need to consider before embarking on this journey. Fortunately, we have created this guide to help you put your best foot forward without getting lost in complexity.

Gear Up for Packaging

Before you dive into the process, it is essential to assess your product packaging needs. For instance:

  • What are your options?
  • How much does it cost to produce and ship the products?
  • What would be the ideal packaging solution to encase your products?

Assess Your Packaging Needs

Before you hop out, here are some essential questions that you must answer as it will make the process quite straight forward.

What Kind of Product do You Need to Package?

The packaging type will vary depending on your product’s shape, size, and weight. If you sell delicate products, think about using a sturdy container, such as custom rigid packaging. It has a solid structure and can be fully customized to meet your business needs.

How Many Boxes are Needed?

Will you place an order for 100 units? 1,000? 10,000? Or more? Once you have a figure, make sure to note it because it will directly affect your business requirements and costs.

What’s Your Packaging Budget?

In general, the budget consist of both packaging and shipping costs. However, rigid box manufacturers USA like The Legacy Printing, offer not only free shipping service but also provides free add-ons and design services. But make sure to take the packaging fillers into account as they don’t come free. Sure, there are ways to minimize your packaging costs, but cutting corners does not always mean saving costs.

What’s your Business and Marketing Timeline?

It depends on when exactly you need the packaging. An ideal scenario would be to consider anticipated launch dates and inventory levels.

Your Box Dimensions

Getting the exact dimensions for your product packages is highly important as it will have a profound impact on the required materials, the cost of the product, shipping, and more. Typically, there are three main dimensions by which a package is measured include width, length, and depth. Bear in mind, these dimensions are always measured from the inside and not from the outside of the box.

Though measuring the size of a box seems to be a simple task, the flow of your whole packaging journey depends on the accuracy of this step. In short, make sure you accurately measure the box. Otherwise, your entire investment could go down the drain. Read more on best mall in London.

Determine the Type of Packaging You Need

If you need to encase high-end, premium products to evoke a luxurious feel, custom rigid packaging would be your best bet.

The packaging boxes’ material is relatively thicker compared to other packaging containers like folding cartons. The custom rigid boxes are commonly wrapped with offset printed paper instead of the design is directly printed on the greyboard material.

Of course, you can go with another packaging solution if you deem wholesale rigid boxes aren’t the right fit. The options are uncountable when it comes to picking one to enclose your products, but it would be best to consult your packaging partner to get valuable advice.

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