What does it mean to be a web design agency?
A web design agency has several people who are good at different things. Let’s look at what it takes to be a web designer at an agency.
Graphic design understanding
Web designers are designers and even if they don’t make the logo, they should have an idea about how to combine and copy images, text and colour in a way that’s visually appealing and pleasing. Every graphic designer must know how to leverage the principles of design to have the desired effect on the person who sees it. A web designer must know about different kinds of design trends and which one of them are useful and the ones that are overdone and exhausted.
Web design agencies have established a career path for several designers. Web designers have chalked out several design conventions along with standard practices. Every web designer needs to play into conventions to meet user expectations because websites are softwares that users should find intuitive. A web design agency needs to be equipped with designers who have a hands-on approach to design and these range from grid systems and standard website layouts to other things like a mobile-first design. This entire thing is gained partially through ongoing experience but it also comes forth when one pays attention to what the web design agency is doing at large.
Software understanding and web development
Photoshop is the most widely used tool for web design but several UX prototyping applications like Sketch are being used by a lot of web design agencies. Learning some kind of web development can be very useful for web designers. Although coding is best left to web developers, web designers must be aware of the limitations and technical capabilities so that they can know the kind of design choices will work with a particular code and what won’t. For example, some designs might result in large file sizes that would slow the loading time.
How to find the best web design agency?
The best way to find a web design agency or a freelancer is by looking at professional job and networking sites such as LinkedIn. Several freelance platforms out there can give you access to a global pool of professional web designers. You can either get them on board or hire an agency. In order to be the best web design agency you need to follow some methods like improving personal branding. Here we will also showcase some of the tips and tricks onhow you can build your own personal brand and why is it important.
Why personal branding is so important and how to build one
When it comes to business, everyone knows how important good branding is. But what about building a personal brand that’s associated with an individual? One must never underestimate the power of personal branding. If done right it can be your identity’s most valuable asset. Let’s learn all about personal branding.
Assess your personal brand at the current moment
If you’re even remotely out in the world, Google will have something to say about you. A huge chunk of employers use Google to check out a candidate while another huge majority uses social media to review candidates as part of the hiring process. Google yourself and see what comes up: Is it your LinkedIn page or Facebook profile? Are there any pictures you want your professional contacts to see? Is your identity even visible or is the search result dominated by someone else’s name? If your identity in Google is far from the professional image you want projected, then hiring a branding design agency is your safest bet.
Curate your social media effectively
Think about setting a separate page for your business identity and limit your current Facebook profile with privacy settings. This way only your family and closest set of friends will be able to view whatever you have to say.
Next comes LinkedIn. This is a place where you need to be active. Look at your profile. Is it up to date? What’s the message that’s coming through your updates and recommendations? Is there any particular content you’re commenting on or liking? An inactive and out of date profile doesn’t make a good impression. Always think about how you want your profile to come across to clients or employers. Assess all your social media handles and focus on social media branding.
Share your brand story
Now that you know how you look to the world and you’ve fixed all the gaps, you can bring your story to life. It’s not about what you say but how you say it. Your identity needs to be appealing in terms of both look and feel. You need to have a consistent brand voice that is going to create a complete image of you and convey your personality.
How to make your brand stand out?
Every creative design agency will emphasize on the importance of a professional photo, a compelling headline along with a well crafted summary to attract the right kind of audience and attention. In the professional world, LinkedIn is your best friend. You need to invest in a professional photograph of yourself and make sure your photograph is optimised for search with your name on it- for example, pitch-worx.jpg. Always use the key points of your personal elevator pitch to capture everything that you do.